Privacy Policy

Last Updated: [Insert Date]

At SwimGearUSA (“we,” “us,” or “our”), we are committed to protecting the privacy of competitive swimmers, lifeguards, water sports enthusiasts, and all visitors to our website swimgearusa.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect several types of information to provide and improve our services:

• Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping/billing address, payment information (processed securely through PCI-compliant systems), and phone number.
• Order Information: Details about the products you purchase, including size preferences, sport type (competitive swimming, lifeguard equipment, paddle boarding, etc.), and order history.
• Device and Usage Data: Information about how you access our site, including IP address, browser type, device characteristics, and pages visited.
• Communication Data: Records of your interactions with our customer service team via email or phone.

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders for swimwear, lifeguard equipment, and water sports gear
• Provide customer support and respond to inquiries
• Improve our product offerings and website experience
• Send transactional emails (order confirmations, shipping updates)
• Prevent fraud and enhance security for international transactions
• Comply with legal obligations (such as tax calculations for Massachusetts residents)

3. Data Sharing and Disclosure

We may share your information with:

• Payment Processors: Such as PayPal and credit card processors to complete transactions (all PCI-DSS compliant)
• Shipping Carriers: To deliver your orders worldwide (excluding some remote areas)
• Service Providers: Companies that help with website hosting, analytics, and marketing (with strict confidentiality agreements)
• Legal Compliance: When required by law or to protect our rights

We do not sell your personal information to third parties.

4. International Data Transfers

As we serve customers globally (with some regional exceptions), your information may be transferred to and processed in countries other than your own, including the United States where our servers are located. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We implement robust security measures to protect your data:

• 256-bit SSL encryption throughout checkout and account areas
• PCI-DSS compliance for all payment processing
• Secure tokenization for recurring payments
• Regular security audits and fraud detection systems
• Limited access to personal data within our organization

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing communications (transactional messages will continue)
• Restriction: Request limitation on how we use your data

To exercise these rights, please contact us using the information below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences (like language or currency selection)
• Analyze site traffic and improve performance
• Show relevant products based on your browsing history (e.g., men’s vs. women’s swimwear, lifeguard equipment)
• Measure the effectiveness of our marketing campaigns

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

8. Children’s Privacy

While we sell products for boys and girls, our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by posting the new policy on our site with an updated date.